Paul van Brink
Paul van Brink
Personal trainer Paul van Brink helps sporters with achieving their goals. He helps with sport injuries and trains the athletes for their races. He also works as a personal trainer at the YOUR LIFE gym in Voorschoten.
Because Paul van Brink noted that he was getting more competition from other personal trainers he wants to focus more on supporting and helping triathlon athletes with achieving their goals. Paul van Brink is already active in this market but he would like to train more triathlon athletes.
Chent Creative wanted to focus the campaign mostly on Paul’s website and Instagram. A content marketing strategy was developed for both of these media. Chent Creative wrote different blogs for the website. Another input for the content was a photo shoot that was done by Chent Creative. The shoot was done while Paul trained an athlete.
The photos and blogs have been used to post on Paul’s Instagram page. Chent Creative is still responsible for this page. For Paul van Brink the purpose was to increase the amount of Instagram followers (was done so by almost 100%) and to increase leads generated by Instagram (leads did increase as well). The content was inspired by blogs that Chent Creative wrote as well. The campaign existed of a SEO aspect and a social media aspect. The target of the entire campaign was increasing the amount of new customers for triathlon coaching by Paul van Brink.